Marketing Consultant
Susan Prince is currently President of Cadence Marketing a leading strategic marketing firm that works with small to medium-size, service-based B-2-B companies. Services provided include development of marketing strategies and tactical plans. Engagements primarily involve working with senior executives to develop and execute go-to-market strategies. Bottom line focus ensures company growth and high ROI standards. Unique position among marketing consultants Susan Prince not only develops plans, but executes tactical campaigns. She has coordinated a wide variety of marketing efforts including: email campaigns, webinars, surveys, direct mail campaigns, trade show planning and management, and event planning.
Previously, she was Vice President of Marketing at InteliData Technologies a software development and services company. She had responsibility for marketing strategy, messaging and execution. This includes all marketing materials, corporate communications, trade shows and advertising. Previously at InteliData she was Product Manager for Electronic Bill Payment products, which included responsibility for new product development, including product design, marketing and business development. In addition she has also served as Regional Sales Manager for the Interpose line of Home Banking Delivery Systems. Ms. Prince joined InteliData in 1996 after four years at Prudential Home Mortgage Company, Frederick, MD, where she was Director, Treasury Cash Management. At Prudential, she had responsibility for all cash flows relating to corporate and servicing activities, including loan funding operations and daily cash positioning. Prior to Prudential Home Mortgage, Ms. Prince spent seven years at Bankers Trust Company, New York. At Bankers Trust, she was Vice President in the Cash Management Sales Division with calling responsibility for large corporate clients in both the Midwest and the Northeast. Ms. Prince earned a B.A. in International Relations and Economics from Tulane University, and an M.B.A. from Duke University.
